Precise colour on paper. The same precision on screen.
Areej Colors is a Saudi printing and post-printing company, with a portfolio running from brand identity and commercial print to packaging, signage and exhibition build. The work itself is inherently visual — but today it ends up in a client's hands, not on their screen. MAZ NEXA proposes two joined-up workstreams: a bilingual monthly content engine that shows the quality of the execution week after week, and performance campaigns that convert that visibility into actual quote requests.
Engagement at a glance
From a print house found by referral to a brand recognised before the first call.
The gap is not the quality of the work. It is that the quality is only visible after delivery.
Where things stand today
- The finished work is highly visual — but it is not documented or published consistently.
- Enquiries arrive mostly by referral and WhatsApp, not through a measurable channel.
- The category is crowded, and comparison between printers collapses to price when quality is not visible.
- There is no fixed publishing rhythm keeping the company present between orders.
- There is no data on which content actually brings enquiries and which does not.
After this engagement
- A growing visual archive showing execution, materials and finishes — 18 assets every month.
- A measurable enquiry channel: campaigns that generate trackable quote requests.
- Differentiation built on quality and precision — not on price alone.
- A dependable weekly presence in Arabic and English on the platforms buyers actually use.
- A live dashboard and a monthly report that show what worked and why.
Four sections — from understanding to commercials.
What it costs, and when it lands.
A quick read — the full detail lives in the Delivery & Commercial tab.
The monthly commitment is SAR 34,500 incl. VAT, settled monthly against project continuity. The six-month and rolling options are set out in the Commercial tab.
Full commercial & chartsA Saudi institution specialising in printing and post-printing services, based in Riyadh.
The company works to advance the printing and post-printing industry through modern technology, professional expertise and high-quality solutions — with a portfolio spanning commercial printing, packaging, identity design and exhibition preparation. Its own stated promise is simple and precise: clear colours, organised details, print-ready files.
Six service families — and six different stories that can be told.
Each family speaks to a different buyer and needs a different kind of content. This is what drives the content pillars in the next tab.
Cards, brochures, profiles, invitations
Business cards, brochures, company profiles and invitation cards — the print that represents a brand at first contact.
Banners & roll-ups for events and openings
Banners and roll-up displays for storefronts, exhibitions and openings — deadline-critical work that cannot slip.
For packaging, promotions and organisation
Stickers and labels for packaging, promotions, wrapping and organisation — in flexible quantities suited to retail and emerging brands.
Cups, bags, boxes & ribbons
Paper cups, bags and boxes, satin ribbons, abaya bags and cup holders — products the end consumer sees every day.
Flexible volumes for companies and stores
Commercial orders in flexible quantities for businesses and retail stores, with repeat and regular supply.
File preparation, quality review & finishing
File preparation and pre-print quality review, plus multiple finishing options — the layer that makes the real difference in the final result.
Six audiences that buy print — each for a different reason.
Content and ad targeting are built from this map, not from an assumption of one single audience.
Inside mid-size and large companies. They buy corporate print and profiles, and care about consistency and colour accuracy more than price.
They buy cups, bags, boxes and labels repeatedly. The decision is fast, and loyalty comes from hitting deadlines and holding quality.
High-pressure seasonal work: banners, roll-ups and stand build with deadlines that cannot move.
A professional audience that judges a printer on file handling, finishing and the ability to execute exactly what they designed.
Larger, longer contracts — and they need evidence of professionalism and capacity before awarding.
Their first ever print order. They need guidance on stock and finish choices — which is where educational content becomes a sales tool.
Three findings that shaped this proposal.
We reviewed the company's public digital footprint and how enquiries reach it today. The three findings below set the priorities in the scope — and each is verifiable before we start.
The product is visual, the presence is not
Every job that leaves Areej Colors is itself a publishable visual: colour, stock, finish, detail. But that archive is not photographed or published on a regular basis, so the proof of quality stays between the company and one client.
The enquiry starts and ends in a private chat
The order path today runs on WhatsApp and direct calls. Excellent for closing, but it does not generate new demand and leaves no measurable trail — so there is no way to know where a customer came from or what convinced them.
A crowded category where comparison ends at price
The Riyadh printing sector is crowded with suppliers offering near-identical service lists. When a buyer sees no visible quality difference, the only remaining question is price — the worst battleground to compete on.
Sources: the Areej Colors official website (areejcolors.sa), its service and contact pages, plus a review of the company's public platform presence in August 2026. Digital baselines are formally fixed in the week-two audit once administrator access is granted.
To make the finished work the company's strongest advertisement.
Turn production into content
Every completed job becomes publishable material: the final result, the stock, the finish and the print detail up close.
Open a measurable enquiry channel
Two campaigns a month driving to a quote request or a direct WhatsApp conversation — with a known source and a known cost.
Compete on quality, not price
Showing precision, deadline reliability and finishing options builds a difference a price cut alone cannot match.
Get ahead of the seasons
Ramadan, National Day, graduations, exhibitions and openings — predictable print seasons that can be marketed weeks before they peak.
Two workstreams that work together — one builds presence, one converts it into enquiries.
Included in this engagement
- A monthly content calendar aligned to the Areej Colors identity
- 18 creatives a month: 10 static, 5 animated, 3 short reels
- Caption writing and Arabic hashtags, in Arabic and English
- Publishing and scheduling across the approved platforms
- Daily community management under a dedicated account manager
- Two paid campaigns a month: awareness, engagement and conversion
- Targeting, audience and retargeting setup on up to 3 platforms
- Ad copy in Arabic and English
- A monthly performance report plus a live dashboard
Outside scope (quoted separately if needed)
- The paid media budget itself — paid by the client directly to the platforms
- On-location professional photography and video shoot days
- Website build or redesign, and landing page development
- Visual identity development or rebuild
- Influencer marketing and paid media relations
- Print collateral design and the printing work itself
- Design revisions beyond the two included rounds
A note on where the scope comes from
This scope is built from the technical and commercial proposals presented to Areej Colors on 06 August 2026. Campaign management appears in the commercial proposal as optional scope, and is carried here inside the single integrated “social media + performance marketing” line the price is built on.
An always-on social engine — not a campaign that ends.
A fixed, predictable monthly commitment: strategy, production, publishing, community management and measurement. This is what ships every month without exception.
Six standing commitments.
Content strategy
A monthly content calendar aligned to the Areej Colors identity, setting out what publishes and when, so communication stays consistent across platforms — approved before production starts.
Content production
- 10 static creatives — custom posts that follow the Areej Colors identity and deliver clear, visually strong messages.
- 5 animated creatives — motion visuals that lift engagement through dynamic storytelling.
- 3 short reels — high-impact short video built to capture attention and increase visibility.
Captions & hashtags
Concise, precise copy for every post, with considered Arabic hashtags to widen reach and visibility. Written natively in both languages — not machine-translated.
Publishing & scheduling
Publishing across the selected platforms in line with the approved calendar, at the times analysis shows work best for the Areej Colors audience.
Community management
Daily interaction — replies to comments, messages and DMs — with quote requests passed to the sales team immediately. A dedicated account manager owns daily operations and escalation.
Reporting & dashboard
A comprehensive monthly report covering key metrics, hashtag effectiveness, audience engagement, follower growth and recommendations — alongside a live dashboard that updates automatically and is available to Areej Colors at any time.
Eight steps from immersion to continuous refinement.
These are not one-off opening steps — the last four cycle monthly for the life of the engagement.
Immersion session
A session with the Areej Colors team and a walk-through of the facility to understand capabilities, stocks, finishes and the order cycle before any strategy is written.
Competitor analysis
Identifying and analysing Riyadh print houses on social to understand their strengths and weaknesses, and to spot both quick wins and longer-term opportunities.
Persona profiling
Building profiles for the six buying audiences, which then drive platform, content, message and ad-targeting choices.
Tone of voice
A clear, consistent voice for Areej Colors, with measured variation by platform and situation — that is what gives the communication its own flavour.
Social media audit
A full audit of the existing channels: baselines, audience quality, content gaps and the assets worth building on.
Content strategy
Content pillars, publishing cadence, platform roles and the month's calendar — documented and approved.
Measure & analyse
Performance reviewed against the agreed KPIs — not against numbers picked after the fact.
Continuously refine
What works gets scaled, what does not gets replaced — monthly, on the evidence.
A clear approval workflow — no surprises.
What we need from the floor each month
The strongest content for a print house comes from inside it. Each month we need simple access to finished jobs before they ship — phone photos are often enough — and client permission to publish where required. This one arrangement lifts content quality more than anything else, and in month one we set a written routine for it that does not consume the team's time.
Six pillars that carry the Areej Colors story.
Each of the 18 monthly assets belongs to one pillar. The shares below are the proposed starting point, recalibrated monthly against actual performance.
Product & finish
The finished product up close: stock, finish, foiling, embossing and colour accuracy — the visual proof of quality.
~25%Client work
Real delivered projects — identity, packaging, exhibition stands — published with client permission, the strongest proof of capability.
~20%Behind the press
Operations, machinery, colour calibration and file checking — the content that builds trust and explains why the result differs.
~15%Buying guides & education
Which paper? What is the difference between finishes? How do you prepare a print-ready file? Content that pulls in the first-time buyer.
~15%Offers & commercial orders
Flexible volumes, repeat supply and packages for retail and cafés — the content closest to a direct quote request.
~15%Seasons & occasions
Ramadan, National Day, graduations, exhibitions and openings — predictable print peaks, planned for in advance.
~10%Each platform has a defined job — not the same post everywhere.
| Platform | Priority | Role for Areej Colors | Primary audience | Content emphasis |
|---|---|---|---|---|
| Primary | The visual shopfront — the natural home for a product judged by eye. | Retail, cafés, agencies, new brands | Product & finish, client work, reels | |
| TikTok | Primary | Broad reach through short video — behind-the-press and buying guides work well here. | Wider audience, small businesses, first-time buyers | Process, before & after, educational |
| Snapchat | Build | Strong local presence in Riyadh specifically, and an effective channel for seasonal offers. | Local Riyadh audience | Offers, seasons, quick-turnaround orders |
| X | Supporting | Announcements and presence in the Saudi public conversation and national moments. | General public, companies | News, seasons, moment participation |
| Supporting | The B2B channel to reach marketing and procurement managers, corporate and institutional contracts. | Companies, government procurement, agencies | Client work, capacity, professionalism |
The final platform set is fixed in the week-two audit. The agreed scope covers management of the approved platforms within the stated monthly production volume — not an unlimited number of channels.
How the 18 assets distribute across pillars and formats.
This is a typical month. It is recalibrated in the monthly performance review, with priority given to the pillars delivering the best engagement quality and the most quote requests.
| Pillar | Static | Animated | Reels | Total | Lead platforms |
|---|---|---|---|---|---|
| Product & finish | 3 | 1 | 1 | 5 | Instagram, TikTok |
| Client work | 2 | 1 | 0 | 3 | Instagram, LinkedIn |
| Behind the press | 1 | 1 | 1 | 3 | TikTok, Instagram |
| Buying guides & education | 2 | 0 | 1 | 3 | TikTok, Instagram |
| Offers & commercial orders | 1 | 1 | 0 | 2 | Snapchat, Instagram |
| Seasons & occasions | 1 | 1 | 0 | 2 | X, Snapchat |
| Monthly total | 10 | 5 | 3 | 18 | All bilingual AR/EN |
54 creative assets
30 static, 15 animated and 9 reels — all in Arabic and English.
108 creative assets
60 static, 30 animated and 18 reels — a genuine content library that keeps serving the company after the term ends.
Report + live dashboard
A monthly performance report as PDF or slides, plus a live dashboard Areej Colors can open at any time.
Four dimensions of measurement — not a single number.
For a print house, follower count is not the measure that matters. What matters is how many enquiries arrived, from which content, at what cost, and how many became orders.
Three layers of visibility.
Live dashboard
A dashboard that updates automatically with content, campaign and KPI performance, open to Areej Colors at any time — no waiting for month end.
Monthly report
A comprehensive report (PDF or slides) covering key metrics, hashtag effectiveness, audience engagement, follower growth, campaign performance and strategic recommendations for the month ahead.
Monthly review session
A live session with the account manager to review performance and set direction for the following month — a report that gets discussed, not just sent.
It is not about shouting louder — it is about saying the right thing to the right person.
Two paid campaigns every month, built to produce a countable result: an enquiry, a quote request or a WhatsApp conversation. Each campaign is built, launched, monitored and optimised inside the monthly scope.
A funnel simplified into three distinct, actionable stages.
We do not launch one campaign trying to do everything. Separating the stages is what lets us see which part works and which needs changing.
Awareness stage
Reaching as much of the target audience as possible for brand awareness, using reach, video-view and link-click objectives within the platform.
Retargeting stage
Retargeting people who viewed or engaged with the awareness ads or visited the landing page — the audience most likely to convert.
Lead generation stage
Focusing on generating enquiries using conversion objectives and in-platform lead-generation forms, or direct routing to WhatsApp.
Five stages a buyer moves through — and the content differs at each.
The buying cycle has shifted in recent years: buyers research and compare more, aided by reviews, video and available content. That adds complexity — but it opens opportunity for whoever shows up at the right stage.
Need recognition
The most important stage — every order begins when a customer realises they need print.
Search for information
At this stage the customer works to identify their options — suppliers, stocks and finishes.
Evaluation of options
Here the customer compares suppliers to reach the best choice — and this is exactly where visible quality wins.
Purchasing decision
Buying behaviour turns into action — the customer requests a quote or opens a WhatsApp chat.
Evaluation & re-order
After delivery the customer evaluates: would they recommend it, would they re-order? Print is repeat business by nature.
Eight steps per campaign — repeated twice every month.
Define goals & audience
Who the campaign targets — age, gender, location, interests and behaviour — and what the goal actually is.
Campaign objective
Choosing a specific objective: awareness, engagement, traffic or leads — one objective per campaign.
Choose the platform
Selecting platforms that match the target audience and the objective — up to three per cycle.
Ad creative
A combination of impactful copy and engaging creative, built on the print house's actual work — not stock imagery.
Ad format
Selecting the format and mix: single image, carousel or video — according to platform and message.
Set the budget
Determining the available spend and setting it as a daily or lifetime budget — the media budget comes from the client directly.
Launch
Launching the campaign once audience, creative, copy and budget are approved by Areej Colors.
Monitor & optimise
Continual monitoring against the goal, with tweaks to creative, copy, ad type and destination based on the data.
What is available on each platform.
The recommended platforms for Areej Colors are Instagram, TikTok, Snapchat and Meta Ads. The rest stay available within the agreed maximum if the analysis favours them.
| Platform | Ad types | Asset formats | Fit for Areej Colors |
|---|---|---|---|
| Instagram & Facebook | Awareness, engagement, traffic, conversion, lead generation, video views, page likes | Static, video, carousel | Primary |
| Stories & Reels | Awareness, engagement, traffic, conversion, lead generation, video views | Static, video | Primary |
| TikTok | Awareness, engagement, Spark ads, traffic, conversion, lead generation, video views | Video | Primary |
| Snapchat | Awareness, engagement, traffic, conversion, video views | Static, video | Recommended |
| X | Awareness, engagement, traffic, conversion, video views | Static, video | Optional |
| Awareness, engagement, traffic, conversion | Text ads, sponsored InMail, static, video, carousel | B2B option | |
| Google Search | Awareness, traffic, conversion, lead generation | Text ads, dynamic ads, call ads | High intent |
| Google Display | Awareness, traffic, conversion, lead generation | Static, GIF, video | Optional |
| YouTube | Awareness, traffic, conversion | In-stream (skippable and non-skippable), in-feed video, bumper ads | Optional |
Precisely what is agreed.
Campaign parameters
- Campaign duration: ongoing / monthly.
- Campaign types: awareness, engagement and conversion (enquiries and quote requests).
- Number of campaigns: 2 per month.
- Audience location: Riyadh — Saudi Arabia.
- Number of platforms: up to 3.
- Recommended platforms: Instagram, TikTok, Snapchat, Meta Ads.
- Ad copy languages: Arabic and English.
Where the click lands
- The landing page is provided by the client, or direct booking/order links are used.
- WhatsApp as a direct conversion destination — the best fit for print quote requests.
- In-platform lead forms where no landing page is available.
- Every campaign is tagged with tracking links so the source of each enquiry is known.
- The destination is reviewed monthly — the best one is decided by data, not assumption.
- The paid media budget is not included in the fee. It is paid directly by Areej Colors to the platforms, and we recommend an operating minimum agreed in month one.
- Campaign setup, management and optimisation are fully included within the integrated monthly line item.
- Accurate tracking requires administrator access to the ad accounts, link tagging and, ideally, a dedicated WhatsApp Business number.
Twelve weeks — publishing starts in week three, not after two months.
Two weeks to understand, audit and set strategy — then the monthly engine starts and keeps running. The first campaign goes live in the same week publishing begins.
Exactly what lands, and when.
| When | Milestone | Deliverable | Owner |
|---|---|---|---|
| Week 1 | Immersion session | Session record & capability/stock summary | Joint |
| Week 2 | Channel audit | Audit report with fixed baselines | MAZ NEXA |
| Week 2 | Strategy sign-off | Personas, tone of voice, pillars, platform roles | Areej Colors approval |
| Week 2 | Month-1 calendar | Approved calendar, ready for production | Areej Colors approval |
| Week 3 | Publishing begins | First content live + community management starts | MAZ NEXA |
| Week 3 | First campaign live | Awareness campaign built and launched with tracking | MAZ NEXA |
| Monthly, from M1 | Content cycle | 18 assets + copy + publishing + community | MAZ NEXA |
| Monthly, from M1 | Campaign cycle | Two campaigns: build, launch, monitor, optimise | MAZ NEXA |
| Monthly, from M1 | Performance report | Monthly report + live dashboard access + review session | MAZ NEXA |
| Week 12 | Term review | Full performance review & renewal plan | Joint |
The timeline above assumes these inputs.
We state them explicitly because approval delay and a shortage of raw material from the floor are the two biggest causes of slippage in engagements of this kind.
Inputs & access
- One nominated contact at Areej Colors with authority to approve.
- Administrator access to the social accounts and the ad accounts.
- Monthly access to finished jobs before they ship — phone photos are usually enough.
- Publishing permission from Areej Colors' own clients where their work is shown.
- Existing brand assets: logo, colours, fonts and available photography.
- An approved ad budget and a payment method linked to the ad accounts.
Agreed response times
- Monthly calendar approval within 3 working days of receipt.
- Design feedback consolidated into one round within 2 working days.
- Campaign approval (audience, creative, budget) within 2 working days.
- Community response within 4 working hours for general enquiries.
- Quote requests passed to the Areej Colors sales team as they arrive.
- A monthly performance review attended by both sides.
One integrated line item: social media management and performance marketing together.
We do not split the fee between content and campaigns, because both workstreams run on the same material and are measured by the same result. The total depends on the agreed term, and the scenarios are set out in full below.
The offer exactly as quoted.
| Item | Unit | Unit price | Total investment |
|---|---|---|---|
| Integrated social media & performance marketing 18 creatives + 2 campaigns + community management + reporting, monthly | 3 months | 30,000 | 90,000 |
| Subtotal excl. VAT | 90,000 | ||
| VAT 15% | 13,500 | ||
| Grand total (SAR) | 103,500 | ||
All amounts in Saudi Riyals. VAT at 15% applied per ZATCA regulations. The paid media budget is not included in the amounts above and is paid directly by Areej Colors to the platforms.
Four options — the total in each case.
| Option | Monthly fee | Subtotal excl. VAT | VAT 15% | Total incl. VAT |
|---|---|---|---|---|
| Month one opening commitment |
30,000 × 1 | 30,000 | 4,500 | 34,500 |
| 3-month engagement as quoted |
30,000 × 3 | 90,000 | 13,500 | 103,500 |
| 6-month engagement half year |
30,000 × 6 | 180,000 | 27,000 | 207,000 |
| After the first term | rolling monthly | 30,000/mo | 4,500 | 34,500/mo |
The monthly fee is fixed at SAR 30,000 excl. VAT in every scenario. It is settled monthly against project continuity and that month's deliverables — not upfront for the whole term.
Where the investment goes.
Monthly production mix
Term comparison
The monthly fee does not change with the term. What changes is the size of the accumulated visual library and the depth of the performance data — both of which stay with Areej Colors after the engagement ends.
Payment terms and stated assumptions.
Payment terms
- Monthly services (social media management and monthly performance marketing): settled monthly, based on project continuity and that month's deliverables.
- One-time services (workshops, strategy development, photo/video production, branding, collateral design): settled 100% upfront before the service begins.
- All prices are exclusive of VAT; 15% is added on invoice.
- This offer is valid for 30 days from 06 August 2026.
Compliance & deliverables
- All deliverables are provided in bilingual format (Arabic & English).
- Fully compliant with ZATCA VAT (15%).
- Compliant with the Personal Data Protection Law (PDPL) and Saudi commercial law.
- Includes up to 2 design revision rounds within the agreed scope and timeline.
- Ownership of all final assets transfers to Areej Colors on full settlement.
What is not carried in these prices.
- Paid media budget is not included. The fee covers building, managing and optimising the campaigns. The ad spend itself is paid directly by Areej Colors to the platforms.
- Professional on-location shoot days are not included. Creatives are produced from available assets, photos supplied from the floor, design and motion. Professional shoot days are quoted separately as required.
- Landing page and website build sit outside scope. Areej Colors provides the landing page, or we use direct order links and WhatsApp as the destination.
- Font and stock-image licences, if required, are purchased in the Areej Colors name and billed at cost with no margin.
- A regular approval rhythm is assumed, per the response times set out above; repeated approval delay may affect delivery dates.
MAZ NEXA — a joint venture between the international agency NEXA and Saudi-based MAZ Holding.
Headquartered in Riyadh with two decades of experience across local, regional and international markets, supported by our PR arm Bold Influence. We work as a consultative partner rather than an execution vendor, combining international expertise with a deep understanding of local culture.
Your partner across nine integrated services.
Four cases close to this brief.
Jahez
Jahez needed a fast, flexible design partner for high-volume creative production across its app, with frequent updates to offers, stores and major seasonal campaigns. We led the full creative direction and built a scalable workflow for rapid request cycles while holding visual consistency across 30+ brands.
Jotun
We have worked with Jotun's B2B division since 2019. It began with LinkedIn content and grew into MAZ NEXA becoming the B2B marketing, design and performance agency for the region — from design and marketing material to campaigns and product launches. A close parallel: an industrial product judged by eye and sold to businesses.
Audi — Ali & Sons
With Q3, Q5 and Q7 sales declining, we ran a two-month campaign driving test-drive bookings, integrated lead data into CRM and trained the sales team to convert digital leads — the same challenge facing any company whose enquiries land with a sales team not set up for digital channels.
Specialized by stc
The main telecoms arm of stc Group, serving healthcare, security, defence and transport. We localised content and strengthened B2B and B2C sales, built real-time performance dashboards and deployed AI-powered WhatsApp automation ensuring a response within five seconds during working hours.
Further cases available on request: Shell Helix (551M paid impressions), Invisalign (B2B lead generation) and Pegasus Airlines (regional presence).
Who works on the Areej Colors account.
How we begin.
Review this proposal and confirm the preferred term — opening month, three months or six months.
Nominate one contact at Areej Colors with authority to approve calendars, designs and campaigns.
Schedule the immersion session and facility walk-through — the starting point of week one.
Grant administrator access to the social and ad accounts, and approve the monthly media budget.
Issue the PO or contract — week one begins within five working days of signature.
MAZ NEXA Digital Advertising & Marketing Company · Al Imam Saud Ibn Abdul Aziz Branch Rd, Almasiaf, Riyadh 12465, Saudi Arabia · support@maznexa.sa · www.maznexa.sa — Prepared for Areej Colors on 06 August 2026 and valid for 30 days. All prices in Saudi Riyals, exclusive of VAT unless stated otherwise.